Tata has been the most iconic brand in India since independence or even before, they produce almost everything, from salt to software. Also, it operates one of the big superstores chains in India. But it is not a vegetarian superstore like its rival 'Reliance Superstore', which operates across the country. The point to be seen here is that Tata is the company that has realized the growing vegan market in India. It's investing heavily in its vegan food products, whether it's plant-based meats or burgers. Apart from this, they have also launched vegan silk sarees. Their online delivery app Big Basket has a special vegan section and they support small vegan businesses by listing new products.
I had the privilege of witnessing the achievements of the Tata Group from close quarters during my visits to Pune (Maharashtra) and Jamshedpur* (Jharkhand). Next to the Tata factory, they have created everything from parks to lakes. This is very unusual for a factory that produces trucks and cars, I was intrigued and went through their history. For them, social concern is as important as the product. J.R.D. Tata once said, "We didn't need to create lakes and plant trees to make trucks. But we did. The thing I'm most proud of is not making steel or trucks, but our social contribution."
*In 1919, Lord Chelmsford renamed the city of Sakchi into Jamshedpur in honor of Jamshedji Nusserwanji Tata, the founder of the Tata Group. Lord Chelmsford was the Viceroy and Governor General of British India from 1916 to 1921.
☘️ Vegan Sudesh
(Prof. Sudesh Kumar)
