Vegan Fashion Startup

Vegan fashion including cruelty-free cosmetics and completely animal-free clothes, accessories and shoes - once snickered at as a short-lived fad at best - is now becoming fashionable. Even top luxury brands are catching on and increasingly do without fur, angora, mohair, exotic skins and even leather, wool and silk. Innovations in plant based sources, environmentally friendly materials and consumer awareness are the driving forces behind the winds of change in the fashion industry. Here are seven trends that show how.

While first practiced mainly by a growing groups of enthusiasts, veganism is becoming a way of living and a lifestyle choice for an ever growing part of society. In fact, it has become the V word: the animal-free ethical trend booming across fashion, beauty and homewear .


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